NEW YORK, Jan. 28, 2013 /PRNewswire/ – Adspace Networks is partnering with AccuWeather, the leading multimedia weather information source worldwide, to bring local weather forecasts to the Adspace Digital Mall Network nationwide.
AccuWeather will provide mall-specific content including daily weather reports and automated updates for weather alerts such as Severe Weather (snow/rain), Pollen Count, or an Excessive Heat Advisory.
“Our programming research shows that nearly 70 percent of our shoppers want to see quick local weather updates, including severe … Read more
New Agreement Extends Existing Contract An Additional Five Years and Includes New Digital Displays
CHICAGO, Jan. 28, 2013 /PRNewswire/ — Titan, the largest ‘People in Transit’ advertising company has extended its agreement with the Chicago Transit Authority (CTA), the second largest U.S. transit market, by an additional five-years. The extension means that Titan will be exclusively representing the CTA and its Bus and Rail static and digital media through December 31, 2019.
The CTA agreed to an extension of the … Read more
Times Square’s “spectaculars”—the biggest and best of its famous billboards—draw tens of millions of eyeballs every year and are increasing the interest of some of the city’s biggest landlords.
Both SL Green Realty Corp., the city’s largest office landlord, and Vornado Realty Trust are making major moves in the vertical real estate market at the Crossroads of the World. What they and others are betting on is the ability of the new generation of digital signs to become major … Read more
Despite continuing economic uncertainty, digital out-of-home networks are expanding around the world, often piggybacking onto big-ticket infrastructure projects, while new technology makes DOOH advertising more interactive and local governments look for new income streams from public media. That’s according to a new report from Accenture Interactive, “Out of Home Landlords Venture into Digital Space,” which forecasts a new wave of investment in DOOH in coming years.
State-of-the Art Digital Advertising Technology Benefits Seattle Area Advertisers and the City of Tukwila
SEATTLE, Jan. 22, 2013 /PRNewswire/ – Clear Channel Outdoor Seattle/Tacoma today announced the launch of its new digital billboard in the City of Tukwila. This new digital sign provides Seattle area advertisers with a dynamic channel to reach over 110,000 residents and visitors to the Seattle area each week.
The newest digital billboard in the Seattle marketplace is located on the northeast corner of the West … Read more