OOH & Today’s Mobile Consumer According to the OAAA last month, the outdoor advertising industry reported that spending was up by 4.7 percent in Q1 2015 and that it marked the 20th straight quarter of growth for the medium. In addition, a recent study by RealityMine indicated a solid connection to OOH [...]
Glenn Carroll's fiancee is vying for a second chance on CBS Survivor TV show via online voting. CMS secured 17 DOOH bulletins in Atlanta that were donated by Boardworks Outdoor Advertising Company, Clear Channel Outdoor, and Mahalo Marketing to support Teresa Cooper's efforts. A unique URL for the DOOH units redirected people to the CBS voting [...]
NEW YORK, Jan. 28, 2013 /PRNewswire/ -- Adspace Networks is partnering with AccuWeather, the leading multimedia weather information source worldwide, to bring local weather forecasts to the Adspace Digital Mall Network nationwide. AccuWeather will provide mall-specific content including daily weather reports and automated updates for weather alerts such as Severe Weather (snow/rain), Pollen Count, or an Excessive Heat Advisory. "Our [...]
New Agreement Extends Existing Contract An Additional Five Years and Includes New Digital Displays CHICAGO, Jan. 28, 2013 /PRNewswire/ -- Titan, the largest 'People in Transit' advertising company has extended its agreement with the Chicago Transit Authority (CTA), the second largest U.S. transit market, by an additional five-years. The extension means that Titan will be exclusively representing [...]
Times Square's "spectaculars"—the biggest and best of its famous billboards—draw tens of millions of eyeballs every year and are increasing the interest of some of the city's biggest landlords. Both SL Green Realty Corp., the city's largest office landlord, and Vornado Realty Trust are making major moves in the vertical real estate market at the Crossroads of the [...]
