Times Square's "spectaculars"—the biggest and best of its famous billboards—draw tens of millions of eyeballs every year and are increasing the interest of some of the city's biggest landlords. Both SL Green Realty Corp., the city's largest office landlord, and Vornado Realty Trust are making major moves in the vertical real estate market at the Crossroads of the [...]
We have been auditing billboards in Times Square for years at Carroll Media, and here is an interesting article regarding how much some of the displays cost to advertise. http://www.mediapost.com/publications/article/190093/times-square-billboard-costs-36-million-a-year.html#axzz2GP0fvgNh
Carroll Media Services recently completed over 2,500 digital outdoor advertising audits in New York's Times Square since providing this service in 2006. CMS Field Professionals are in Times Square every weekday in the morning and evening to check their client's digital signage. High resolution photographs and detailed grid reporting are used during each audit, and all [...]