Poster Recommended For Change
Carroll Media Services recently completed an outdoor advertising pre-ride for a National Entertainment Company and recommended that 27% of the charted units be changed due to poor quality and coverage standards. As many as 40% of the charted units in some markets were recommended for change. An additional 9% of all units required maintenance prior to posting. The program was targeted to a specific demographic utilizing Posters, Shelters, and Bulletins. CMS checked a total of 222 units in 13 markets: Atlanta, Baltimore, Charlotte, Chicago, Cleveland, Dallas, DC, Houston, Miami, New Orleans, St. Louis, Tampa.
