Fun Outdoor Advertising Ads from the OAAA
Here are a few cool billboard creative executions from our friends at the OAAA: http://email.oaaa.org/message.aspx?d=8&m=3855&e
Alternative OOH: New York Metro Cards Selling Ads on Front of Cards
Ads on parking tickets, show tickets, etc. have been around for some time, and even the NYC Metro has sold ads on the back of their ubiquitous cards used by millions each day in the transit system; however for the first time advertisers can buy an ad on the front of the Metro card. It will be interesting to see [...]
Kellogg’s Launches Customer Loyalty Program with Points for Merchandise / Groceries
Loyalty programs have been around for some time, and this latest loyalty promotion from Kellogg's allows consumers of their various products to collect points from codes inside the package to redeem toward a variety of merchandise - and even free groceries. Kellogg's claim to have products represented in 93% of US homes. This promotion appears to be well thought out, as [...]
Lamar Increases Inventory in Phoenix – Especially with Digital OOH
Through the acquisition of American Outdoor Advertising, a Phoenix-based company that had 127 static and 30 digital billboards in and around Arizona’s largest city, Lamar has dramatically increased their footprint here. DOOH continues to gain favor in many recent acquisitions and new deals in the past several months. To read about this Lamar deal, and to get a perspective [...]
Hampton Inn goes 3D in Cinema Ad Campaign
Hampton Inn has launched a 3D DOOH campaign in movie theaters this summer with the release of the new "Spiderman" movie. Appearing on 6,000 screens this Summer and into the Fall, the spots are geared to families and the hotel chain's 25-54 target. Cinema advertising continues to innovate and broaden it's reach as a serious DOOH medium with this 3D effort. The campaign is being placed [...]