In an effort to fight obesity, New York City has proposed a ban on most sugary sodas 16 oz and over. The beverage industry is mounting an aggressive advertising, PR, and street canvassing effort to thwart the proposal. While fighting obesity in this country is a serious issue, Mayor Bloomberg and the NYC Board of [...]
Check out this creative promotion in New York City for Asics shoes and products in a Foot Locker. It takes some methods of street teams and guerrilla marketing in-store for a fun and engaging experience. http://creativity-online.com/work/asics-colors-that-run/28193
These two very respected Outdoor Advertising operators in the US merged to become the 4th largest traditional OOH Advertising group in the US. We personally know and respect several members of both organizations and wish them much success with the merger. It will be interesting to see how they structure two dynamic sales and management teams to run their [...]
Following the news last week that Las Vegas' McCarran Airport had approved 900 digital out of home (DOOH) screens, Denver International Airport has given Clear Channel the approval to install 118 screens of varying sizes - including large 70" flat panel video walls. As DOOH expands worldwide, it appears that major airports in the US are following some European models for state of [...]
This is an interesting piece of research that marketers will certainly be paying attention to, as the dynamic of the primary shopper appears to be leaning toward dads vs. moms. There are also some noteworthy consumption patterns noted here - most notably the attention to POP displays, coupon usage, and media in general. http://www.mediapost.com/publications/article/176623/in-supermarkets-dads-now-top-shoppers.html?edition=47948