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About Rachel Virden

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So far Rachel Virden has created 37 blog entries.

Network Spotlight: Omaha Nebraska

After receiving her training from Carroll Media Services in 2006, Gregra D.  has worked as a CMS Field Professional on a variety of projects.   Gregra lives and works in Omaha, NE and is a great asset to Carroll Media.  She is always willing to work on a CMS project - even during the coldest [...]

By |2021-02-09T13:25:43-05:00January 18th, 2012|Network News|Comments Off on Network Spotlight: Omaha Nebraska

Hungry Anyone? New McDonald’s Billboard in Chicago

McDonald's has launched a new billboard in Chicago as part of their "Best Fries on the Planet" campaign.  The billboard resembles a McDonald's carton of french fries with yellow lights pointed toward the sky from the top of the billboard.  The billboard was deisgned by Leo Burnett and is located North Clark and West Ontario. Click [...]

By |2021-02-09T13:25:43-05:00November 23rd, 2011|Industry News|Comments Off on Hungry Anyone? New McDonald’s Billboard in Chicago

Carroll Media Services Inspects DooH Placed-based Installations

Carroll Media Services just completed an audit of 120 Doctor's offices across the country(27+ DMA's).  These audits were for a new Digital Place Based Network targeting patients in the waiting rooms of healthcare providers.  CMS was hired to ensure that the monitors were properly installed and operational and that collateral materials were present and available for distribution. [...]

By |2021-02-09T13:25:43-05:00November 16th, 2011|Vendor Hired Services News|Comments Off on Carroll Media Services Inspects DooH Placed-based Installations

Carroll Media Completes 2,500 Times Square DooH Audits

Carroll Media Services recently completed over 2,500 digital outdoor advertising audits in New York's Times Square since providing this service in 2006.  CMS Field Professionals are in Times Square every weekday in the morning and evening to check their client's digital signage.  High resolution photographs and detailed grid reporting are used during each audit, and all [...]

By |2021-02-09T13:25:44-05:00November 16th, 2011|Audit News, Times Square News|Comments Off on Carroll Media Completes 2,500 Times Square DooH Audits

QR Codes Were Prevalent in OOH Images Collected During October 2011

Carroll Media Services collected more than 1500 outdoor advertising images across 24 markets for their OutdoorAdVault Image Database during October 2011. A review of these images revealed that 23 different outdoor advertisers  included a QR code as part of the creative. A QR Code or a Quick Response Code has been around since 1994.  QR codes [...]

By |2021-02-09T13:25:44-05:00November 9th, 2011|OutdoorAdTrak News, OutdoorAdVault News|Comments Off on QR Codes Were Prevalent in OOH Images Collected During October 2011
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