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About Rachel Virden

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So far Rachel Virden has created 37 blog entries.

Lionsgate Marketing Strategy for Hunger Games Delivers Big

The release of the movie "Hunger Games" by Lionsgate has captured the attention of the media across the country.  Hunger Games has broken many box office records including  third-best debut in North American box office history, the biggest March opening ever, largest ticket pre-sales, and the  the highest-grossing movie in the history of Lionsgate. During an interview with Betty [...]

By |2012-03-28T15:40:17-04:00March 28th, 2012|Audit News, Industry News, OutdoorAdTrak News|Comments Off on Lionsgate Marketing Strategy for Hunger Games Delivers Big

Network Spotlight: Hartford Conneticut

Jenn F. joined the Carroll Media Services Field Professional Team in 2006 and has been a great asset to the company ever since. Jenn was born and raised in South Florida, graduating with honors from the University of Florida with a BS in Advertising.  When her now-husband was accepted to graduate school in Connecticut, they [...]

By |2021-02-09T13:25:43-05:00March 20th, 2012|Network News|Comments Off on Network Spotlight: Hartford Conneticut

Carroll Media Inspects NCM Theater FirstLook Program

Carroll Media Services recently completed a Digital OOH audit of over 500 theater screens over the course of two weekends. Conducted through CMS' TheaterTrak service, the audit consisted of verifying the advertiser's pre-show content for NationalCineMedia's FirstLook program played according to the contracted terms and that quality standards were maintained. Carroll Media Field Professionals also tallied [...]

By |2021-02-09T13:25:43-05:00March 12th, 2012|Audit News, TheaterTrak News|Comments Off on Carroll Media Inspects NCM Theater FirstLook Program

Health & Nutrition Common Theme in OOH Images Collected During February 2012

A review of Out of Home images collected by Carroll Media Services' OutdoorAdVault database reveals that Health & Nutrition were a common theme for the month of February 2012.   The OutdoorAdVault service collects over 1500 images each month from the top 24 markets in the US.  Health and Nutrition themed images from both In [...]

By |2021-02-09T13:25:43-05:00February 21st, 2012|OutdoorAdVault News|Comments Off on Health & Nutrition Common Theme in OOH Images Collected During February 2012

Network Spotlight: Dallas Texas

Keith H. joined the Carroll Media Services Field Professional Team in January 2009 and has been a valuable asset to the company ever since.  Keith was born and raised in the Dallas Texas area. He and his wife Cindy have six children and six grandchildren. Keith has worked in the outdoor advertising industry for over [...]

By |2021-02-09T13:25:43-05:00February 14th, 2012|Network News|Comments Off on Network Spotlight: Dallas Texas
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