Carroll Media Services recently completed a Digital OOH audit of over 500 theater screens over the course of two weekends. Conducted through CMS' TheaterTrak service, the audit consisted of verifying the advertiser's pre-show content for NationalCineMedia's FirstLook program played according to the contracted terms and that quality standards were maintained. Carroll Media Field Professionals also tallied [...]
Carroll Media Services recently completed over 2,500 digital outdoor advertising audits in New York's Times Square since providing this service in 2006. CMS Field Professionals are in Times Square every weekday in the morning and evening to check their client's digital signage. High resolution photographs and detailed grid reporting are used during each audit, and all [...]
Carroll Media Services collected more than 1500 outdoor advertising images across 24 markets for their OutdoorAdVault Image Database during October 2011. A review of these images revealed that 23 different outdoor advertisers included a QR code as part of the creative. A QR Code or a Quick Response Code has been around since 1994. QR codes [...]
Carroll Media Services recently completed an outdoor advertising audit for a National Convenience Store chain and reported that on average that 86% of the units were compliant and met the contractual requirements. As many as 25% of the scheduled units in some markets had deficiencies reported, however. All units were inspected for on-time posting, working [...]
Carroll Media Services recently completed an outdoor advertising pre-ride for a National Entertainment Company and recommended that 27% of the charted units be changed due to poor quality and coverage standards. As many as 40% of the charted units in some markets were recommended for change. An additional 9% of all units required [...]
